Tuesday, August 28, 2012

The Curious Case of Rob Liefeld

-Matt Magill


            I was a child at one point (the farther I get from that point, the harder it is to believe).  At that time, comic books were the most important thing to me.  They were what I wanted to read (I remember being asked to put away a copy of Uncanny X-Men during a scholastic required reading period because it was not legitimate reading material) and they were what I wanted to do with my life.  This was in the much-maligned 1990s which, as many of us know, was the heyday of variant covers, chromium foil and trading card inserts.  This was the time of hundreds of comic books, most with marginally talented creators, all being pumped out as fast as they could.  One of the individuals that is most closely associated with this time period (and all of the negatives that come with it) is Rob Liefeld.
            Now, I have not always been kind to Rob in the past (as you can see by my review of Youngblood) but I will readily admit that I was caught up in the ‘90’s comic firestorm and found myself rooting for, and even actively participating in, his Heroes Reborn relaunch.  I had always been a Captain America fan, so when it started over at issue one under the Heroes Reborn tag, I scooped that up like it was going out of style.  Of course that only lasted thirteen issues (and Rob’s involvement only lasted six) and was hastily relaunched with a new number one under the Heroes Return banner, to which I promptly said “screw this, I’m not playing your game anymore Marvel.”  While the comics that Rob produced, and continues to produce to this day, are not technical blueprints of artistic prowess, you can tell his love and devotion to the craft with every page.
            It is amazing to see not only the speed that Rob works, considering how many irons he has in the fire, but this is compounded by the fact that he writes as well.  He is not just a one trick pony that companies like Marvel and, most recently DC, trot out to increase sales on books that he had a big hand in in the past (Cable/Deadpool for Marvel, Hawk & Dove for DC).  Regardless of how he is perceived around the industry, the fact that, at the recent conclusion of his time at DC Comics, he was writing three books and penciling one of them is a testament to not only his work ethic, but also his love for the profession. Keep in mind that while he was working on the DC comics and heavily involved in “corporate comics,” he was also overseeing the Extreme studios properties (maybe not as closely as he would want to, but I am sure he kept an eye on things at the very least) so his plate was overflowing with work (and these are only the things that I know about, there were most likely more).
            Anyone that follows Rob on Twitter (which I highly recommend) or reads the comic news sites knows that his recent split with DC, while amicable up to a point, was not without due cause.  The simple fact that Rob’s reasons for leaving echoed those of another legendary creator, George Perez (even though he is still on World’s Finest, he did leave the Superman title) would indicate to me that something is inherently wrong with DC itself.  If one guy, even someone as credible as Perez, says something, it may be dismissed by the bigwigs at DC as a misunderstanding, or sour grapes, or something along those lines.  When two or more creators echo the same sentiment (and it’s not just Liefeld and Perez, Gail Simone, Paul Cornell and John Rozum had similar issues as well), well, where there’s smoke, there’s fire as the old saying goes.  That is a story for another time though, but if you want a one-sided but fairly non-confrontational account of editorial prick-waving just follow Rob on Twitter.
            What this really speaks to is where Rob is as a creator.  He is a guy that was brought in at the onset of the “New 52” and has been a mainstay on one title or another for the entire run of the relaunch up to this point.  Regardless of how derided he is in the comics media and by people that want their art to be less stylized, the dude obviously still sells a shit-ton of books.  The fact that he was in charge of writing three books also proves that he is not just a monkey with a pencil but a guy that is really trying to make a positive mark on the industry.  Now I have not read his recent DC stuff (it’s not you, Rob, it’s me, I don’t read any “Big Two” if it makes you feel better) but maybe his future is more as a writer than it is as an artist.  We all know he loves to draw, and it is pretty evident by his work ethic that he is obviously not just in it for a paycheck. 
Maybe it would be best if he put on his writer’s hat though, and tried his hand at world-creating on his own terms.  This would be a return to what really allowed him to blow up in popularity during the germination of the Image years.  There is one distinct difference here though, Rob is now twenty years older, wiser and hopefully better at his job than he was during those days.  While the wow factor that he (and everyone at Image in those days, for that matter) produced may be less than it was back then, the overall quality of the books will undoubtedly be better.  He could easily hire a bunch of creators to work with him and start up a couple new titles under his Extreme Studios banner (hell, I would work for him in a heartbeat - you can take that as my official job application Rob).  With the success of his recently relaunched group of books (Prophet, Youngblood, Glory and Supreme), as well as his obviously relatively successful run at DC, he may have the fan support to just go nuts.  Anything that is not associated with the Big Two comic companies is gaining more and more traction in today’s markets and this may be a perfect time to jump back into the role of world creating on his own terms.  While having an editor for the line would obviously be beneficial, it would have to be a real editor and not someone like he had at DC that basically (if I am interpreting things correctly) came in and thought that he could command and demand at will.   While this may be okay for some people (and it obviously is, considering the fact that there are still people employed at DC and no one has burned the place to the ground yet), for someone that is obviously bursting with ideas and is as involved in as many books as Rob is, I can only imagine the frustration.  This is only compounded by the fact that his workload at DC before his departure was far more than probably anyone else, save maybe Geoff Johns.
             Regardless, Rob if I could speak to you mano-a-mano, it’s time to stop being everyone else’s publicity stunt.  You are obviously capable of doing your own thing and by juggling the multiple titles combined with the various demands of the recent year or so at DC, you have undoubtedly made yourself a better writer.  It’s time to put that to good use and beat the other companies at their own game.  While I am not necessarily the biggest fan of Rob Liefeld the artist, I am definitely a huge fan of Rob Liefeld the person and comic book icon and wish you nothing but the best

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